“Whoa there! 2 posts in one day, Ad?”
Yep – and here’s why…
Straight after the last post gets notified to subscribers, someone contacts me to basically say…
“I don’t want you to run your LittleBigDifference list this way, I want you to run it this way.”
Now, I’m a pretty calm guy (I think) and take customer support VERY seriously – if you’ve ever used our product support system you’ll know that I speaketh the truth with actions that back that up.
But this kind of email – however it’s disguised – usually sets off alarm bells…
You see the right customer may well always be right, but you won’t always get the ‘right’ customer buying your products or services…
And hey – guess what happens when you get the “wrong’uns“?
That’s right: you get an attack of the Time Vampires: sucking and leeching your most valuable asset, and leaving steam shooting out of your ears, either side of a snarling red-faced grimace.
(Important: I’m not talking about the slightly zany customers you can win over with great service here by the way – I’m talking about those who seem to delight in being awkward almost as a profession).
So – here’s my solution for dealing with these virtual hoodlums:
Banish them from your kingdom, and – as soon as humanly possible – from your thoughts too, because
[Drum roll for the World's most valid cliche...]
Life really is too frickin short!
Disclaimer: Just to point out, this particular person turned to just be dazed and confused more than anything. And no other subscribers were harmed in the creation of this post (just a few small animals).
Aside:
I actually have an unwritten (well, until now) ‘3 strikes and out’ policy that usually works pretty well…
Irate and frustrated customers are completely understandable – and often justified – in letting off some steam in an email or support enquiry. Hell,we over-react and get worked up over (usually) nothing regarding something in our lives every single week…
But, do it 3 times in a row and i’ll happily enter the Dark Side. And they’d best beware my out of control light sabre!
