Have you read Spencer Johnson’s "Who Moved My Cheese?"…
It’s a fun, short read (in the style of a parable) about reacting and preparing for change.
To sum it up very roughly…
- Change Happens
- Anticipate it
- Keep an eye on it
- Adapt To Change Quickly
- Enjoy Change!
- Be Ready To Change Quickly And Enjoy It Again & Again
There you go – no need to buy the book 
Anyway – this post relates to change and cheese, but in a slightly different way…
There’s one success factor that many solo marketers and budding entrepreneurs allow too much change…
…in their FOCUS.
STOP Moving Your Own Cheese!
All hail the ‘Focus Cheese’. A spreadable variety that you can cover all manner of different project biscuits with.
The trouble is, the more you spread this cheese out, the more it loses its flavour.
For full tummy-happiness you’re going to need to spread this muther on thickly and enjoy it to the full before spreading it onto the next biscuit.
Being a cheesepreneur, it’s all too easy to think about 20 new biscuits you can spread your Focus cheese on.
But to be a truly successful cheesepreneur you’re going to have to learn to limit your supply of that special Focus cheese to just a single biscuit at any one time.
This is extremely important for male cheesepreneurs who have a hard job multicheesing at the best of times.
Do your absolute best not to allow yourself to get distracted by the look of a sexier biscuit before you’ve finished the one you’re on –
– that, my friend, leads only to cheese overload, where the Focus cheese chemically reacts with too many different biscuits and creates a confusion bomb.
When this explodes, you’ll lose all your Focus cheese and have no interest in eating any biscuits at all. And any cheesemeister will tell you that’s the hard-cheese way to becoming a successful cheesepreneur.
So, within a climate that requires quick adaptability and change, embrace it and prosper…one Focus-cheesed-biscuit at a time.
